Privacy Policy

At ELYQRA MUSE, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your information when you use our website elyqramuse.com (the “Site”), in compliance with applicable privacy laws including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and India’s Digital Personal Data Protection (DPDP) Act

We collect the following types of data:

• Personal Information: Name, email address, phone number, billing and shipping address, payment details (handled securely via third-party gateways), and order details.

• Account Information: If you create an account, we store your login details and preferences.

• Payment Information: Processed securely through Razorpay, Cashfree, PayPal, PhonePe — we do not store full payment details on our servers.

• Usage Data: Information about how you use our website, including pages visited, time spent, and interaction data.

Cookies & Tracking: We use cookies and similar tracking tools to improve user experience, understand traffic patterns, and serve personalized content.

We use your data for:

• Processing orders and managing your purchases.

• Providing customer support.

• Sending transactional and promotional communications.

• Improving our website, products, and services.

• Complying with legal obligations.

We use cookies, pixels, and similar technologies to:

• Remember your preferences.

• Track website performance and analytics (via Google Analytics and similar tools).

• Serve relevant ads and marketing content (with your consent where required).
  You can adjust your cookie preferences through your browser settings or our cookie banner.

We only share your information with:

• Payment gateways: Razorpay, Cashfree, PayPal, PhonePe.

• Shipping and logistics partners to fulfill your orders.

• Analytics and marketing services (e.g., Google Analytics).

• Legal or regulatory bodies when required by law.

We do not sell your personal information to third parties.

Your data is stored securely on servers located in India, with robust technical and organizational safeguards in place. We take measures to prevent unauthorized access, disclosure, or misuse.

Depending on your jurisdiction, you have rights to:

• Access, correct, or delete your personal data.

• Withdraw consent at any time (for marketing emails, cookies, etc.).

• Request a copy of the data we hold about you.

• File a complaint with your local data protection authority if you believe your rights are being violated.

To exercise your rights, please contact us at support@elyqramuse.com.

If you are located outside India, please note that your information may be transferred, processed, and stored in India, where our main operations and packing/manufacturing units are located (Unit 1: Visakhapatnam, Andhra Pradesh, India; Unit 2: Vizianagaram, Andhra Pradesh)

Our services are not directed to children under 13. We do not knowingly collect data from minors.

We may update this Privacy Policy occasionally. When we do, we will post the updated version on our website and notify you (if required by law)